Through generous customer support, the 2023 Kmart Wishing Tree Appeal raised $7.9 million, a 24 per cent increase on the prior year, to support the work of The Salvation Army.

In partnership with The Salvation Army, the Appeal leverages Kmart’s national retail footprint to provide an opportunity for customers to make Christmas brighter for others, through direct and practical giving.

In 2023, the Appeal Christmas trees were made from recycled materials, and Target launched a range of sustainable Christmas gift wrapping paper and tags, made from recycled content and fully recyclable.