In 2023, Kmart re-designed its best-selling product, the Mega Bubble Wand, making it more sustainable without increasing the price.

Working directly with manufacturing partners, Kmart’s product team introduced changes to re-design the wand and re-specify raw materials used.

The team reduced the amount of plastic and increased the size of components, to meet requirements of sorting meshes at recycling facilities. The wand body is now made from recycled content that is kerb-side recyclable, and it is transparent because opaque colours cause contamination, which limits recyclability.

The re-design was made possible by Kmart’s scale and integrated supply chain, which extends from in-house design to direct supplier relationships.