As part of its commitment to the economic advancement of Australia’s First People, Officeworks has partnered with Aboriginal-owned private brand, Cultural Choice, since 2020.

Purchases from Cultural Choice have increased from less than $40,000 in its inaugural year to more than $500,000 in 2024.

Cultural Choice received a $100,000 grant and prepayment from Wesfarmers’ Building Outstanding Aboriginal Businesses (BOAB) Fund in 2020 to support the purchase of plant and equipment, and new product development.

The BOAB Fund provides financial and other assistance, including business mentoring to Aboriginal and Torres Strait Islander enterprises, to support their growth.

Today, Cultural Choice products resonate well with personal and business customers, with Officeworks ranging more than 20 Cultural Choice products across hygiene, washroom and stationery categories. Since 2020 Officeworks has sold around 300,000 units of Cultural Choice products.